Celsius Holdings buys the Rockstar Energy brand in the US and Canada from PepsiCo
Celsius Holdings Acquirer · PepsiCo Seller · Rockstar
Intelligence
The deal
- Type
- Acquisition
- Amount
- $585M
- Structure
- Paid to PepsiCo for Rockstar Energy in the US and Canada, the captaincy and two amended distribution agreements (8-K); subject to a working capital adjustment.
- Status
- Closed
- Valuation
- Not recorded
- Region
- United States, Canada
- Date
- 29 August 2025
As of this development: a later development may record new terms.
Lifecycle
- Announced
- Closed
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The parties
Activity