Barilla Group agrees to buy Goodles, the better-for-you mac and cheese brand
Founded in 2020, the brand beat Kraft and Annie's on dollar velocity within three years and stays independent in Santa Cruz.
Barilla Group Acquirer · Goodles Target
Intelligence
The deal
- Type
- Acquisition
- Amount
- Not disclosed
- Status
- Announced
- Valuation
- Not recorded
- Region
- United States, Europe
- Date
- 3 September 2026
As of this development: a later development may record new terms.
Lifecycle
- Announced
- Closed
The parties
Goodles Target
Barilla Group Acquirer
Activity