Breakfast Cereal
CategoryFood
Ready-to-eat cereal, granola and oats. Bars are Protein Bars or Salty Snacks by what they are.
Minutes holds 3 developments and 3 deals in Breakfast Cereal, across 4 companies and 3 brands, recorded from July 2025.
Intelligence
Who owns what
Members with public pages
| Name | Kind | Industry | Developments |
|---|---|---|---|
| General Mills | Company | Food | 1 |
| Purely Elizabeth | Brand | Food | 1 |
| WK Kellogg | Company | Food | 1 |
| Purely Elizabeth | Company | Food | 0 |
A member gets its public page once it has a description.
Deals in Breakfast Cereal
| Company | Deal | Amount | Counterparties | Date ↓ | Status |
|---|---|---|---|---|---|
| Purely ElizabethFood | Acquisition | Undisclosed | Acquired by Ferrero Group | 14 Aug | Announced |
| YokiKitano · Food | Acquisition | R$800M | Acquired by Grupo 3coraçõesSold by General Mills | 17 Mar | Closed |
| WK KelloggFood | Acquisition | Not recorded | Acquired by Ferrero Group | 10 Jul 2025 | Closed |
Activity